MAROLO AND THE “SPIRIT” OF CHRISTMAS

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Remember Charles Dickens’ famous tale A Christmas Carol?

On Christmas Eve, Ebenezer Scrooge – a greedy and solitary old man who was averse to any form of generosity or good deed – was visited by three spirits that showed him his past, present and future. After seeing himself from the outside, Scrooge realized his mistakes and – to prove his sincere remorse – changed his ways the following morning.

Now, don’t be like Scrooge. Better yet, if you want to turn your life around, try to wait for the New Year. Enjoy the holidays surrounded by the warmth of your loved ones. And if you really want to have some «Spirit» around, Marolo’s got what you need.

You don’t believe us? Then check this out.

MAROLO CHINATO, THE «SPIRIT OF THE PAST»

We all know that Barolo is a wine that ages for a long time and can be enjoyed in the years to come. However, only a few know of the noteworthy «chinato» version. Infusing herbs and spices to Barolo extra vecchio makes for real treat. The recipe for Barolo Chinato was created at the end of the 19th century on the Langhe hills and it was meant to create an invigorating drink for the winter.

Marolo has rediscovered an ancient family recipe that combines the «King of wines» with cinchona, rhubarb, gentian, coriander, cinnamon, cloves and many other botanicals. After aging for a long time in small oak barrels, Marolo Chinato becomes a perfect drink for aperitifs or at the end of a meal. A flavor that comes from the past to cheer the holidays with its «vintage» touch. A real surprise for those who love wine, but also for those who never turn down a glass of bitter.



PANETTONE ALLA GRAPPA DI MOSCATO, THE «SPIRIT OF PRESENT»

Nothing says Christmas like panettone. It’s an invitation to enjoy the present moment – and not miss even a piece of it! Marolo has revised the recipe for the classic Piedmontese panettone by enriching the dough with a bit of Après, Grappa di Moscato aged in Sicilian barriques used for making Moscato di Pantelleria. The production of this delicacy has been entrusted to the masterful hands of Albertengo: grappa is added directly into the dough in order to naturally “lock in” the aromas of the distillate.

Panettone alla Grappa di Moscato Après is produced in limited numbers. So, “stay in the present” and don’t miss this Christmas delicacy. The panettone is available in leading wine shops and gourmet boutiques in Italy, but you can also get yours online from Shop Piemonte.



VERMOUTH DOMENICO ULRICH, THE «SPIRIT OF THE FUTURE»

Is there a cooler cocktail than Vermouth? The most famous Italian aperitif drink was born in Piedmont during the Belle Époque and now embodies the spirit of good drink, setting the trend for contemporary mixology.

Marolo has searched deep and wide to find a special recipe, obtaining the one made by Dr. Domenico Ulrich, a renowned botanist and industrialist from Turin.

A superb formula that combines 100% Piedmontese wines with local botanicals to produce four different vermouths: Extra Dry, Bianco, Rosso and Rosso Superiore. Domenico Ulrich Vermouths are the perfect example of how an outstanding innovation from the past can still be thrilling for the future. Perfect with cocktails and on the rocks: these vermouths are the ultimate aperitif drink. Enjoy them with foie gras, chocolate or panettone for a mind-blowing pairing.


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